Why should you consider a real estate blog?

There are some serious bloggers out there and there are some serious real estate business owners out there.  I’d like to think that I’m pretty good at both.

The Real Estate Industry has become very competitive over the years and operates in an ever changing world of digital and on-line communication. 

Traditional marketing strategies for business promotion and for personal selling still focus on the basics – good old fashioned communication, regular contact, local area knowledge, a network of contacts and the ever ‘not-so-popular’ door knocking.

In todays’ modern world, you need to stand out – everyone is shouting and vying for your attention so you need to think of some ways you can create an edge and a point of difference.

I first started investing at the age of 16, had a lucrative career in the building industry and I ventured into real estate sales in 1996.  I started my own office shortly after in 1999 – opening a new Professionals office.  I re-branded to Platinum Realty Group when I felt the need to take the business to the next level.

I needed to reach out to our audience in my own style, focus on modern communication and continue to develop our on-line presence alongside our daily sales training and mentoring.

Having a real estate blog allows me to share information to the public in a ‘non-selling’ way which I really enjoy.  I don’t have a house to sell, or Property to rent out or a development to offload.  Its just purely about information sharing and becoming known as a safe place that the public can go to for good information related to the real estate industry.

You can also have a little bit of fun, brand into other industries and share greater knowledge.

The Benefits of a good real estate blog:

·      Develop a reputation as a person or brand with good product knowledge

·      Establish your business as an industry leader

·      Share greater insights into the industry with the public

·      Draw traffic to your on-line profiles – including your website, facebook pages, twitter account, Linkedin profile etc

·      Increased traffic means you start to pop up more on searches, therefore you stand out more – better SEO

·      Provide one source of information in one easy to find place – it’s like an on-line encyclopedia

·      Connect people to your business

·      Help convert traffic to leads

·      Build a network

There is so much more to share so I hope you look forward to my next blog.  It would be great to have a chat anytime or hear your feedback so feel free to get in touch any time